Portfolio About Contact Start a Project →
Learning Media Decision Engine

What format does
your content actually need?

Not everything should be a slide deck with a quiz. Paste your content or source materials below and our AI — powered by 20+ years of instructional design and the neuroscience of how the brain actually constructs knowledge — will recommend the optimal learning format and explain exactly why.

Your Content or Source Materials Paste anything: a course outline, a policy document, a training brief, a job description, raw subject matter — or just describe what you're trying to teach.
Audience Prior Knowledge
Primary Usage Context
Production Timeline Available
Reading content dimensions...
1. What kind of knowledge is this?
What is the fundamental nature of what learners need to acquire?
📋 Procedural (steps/process)
📊 Factual (data/reference)
💡 Conceptual (principles/theory)
🎭 Attitudinal (mindset/values)
🔀 Situational (decisions/judgment)
🌐 Systemic (interconnected complexity)
2. How deep must the learning go?
Based on Bloom's Taxonomy — what should learners be able to DO?
Remember / Recall
Understand / Explain
Apply / Use
Analyze / Diagnose
Evaluate / Judge
Create / Design
3. What are the stakes?
What happens if someone doesn't learn this properly?
Reference only
Nice to know
Important for performance
Critical / Compliance risk
Transformational / Identity change
4. How will it be used?
How and when will learners access and use this learning?
Formal one-time training
Annual recertification
On-the-job reference
Self-directed exploration
Just-in-time performance support
5. How emotional is the content?
Does this content need to shift attitudes, perspectives, or beliefs?
Pure information — no attitude change needed
Mild interest is enough
Engagement matters
Attitude change required
Identity / values transformation
6. How complex is the content?
Is this a single clear concept or a highly interconnected system?
Simple / Linear — one concept
Moderate — a few related ideas
Complex — multi-layered
Highly complex / systemic
7. How motivated is your audience?
Will learners come to this willingly, or is it mandated?
Mandated / may resist
Neutral / compliant
Willing / interested
Highly motivated / seeking it
8. What's the key learning mechanism?
How should the brain primarily be engaging with this content?
Reading / listening
Watching / observing
Practicing / drilling
Deciding / experiencing consequences
Exploring / discovering
Reflecting / metacognition
Analysis Complete

Your content is best served by: —

—

Full Format Scoring Matrix
All 10 formats · Scored 0–100 for your content profile

Ready to build this?

Our studio can scope, design, and deliver the recommended format — often within 48 hours. Tell us about your project and we'll come back with a plan and a price within 24 hours.

Start Onboarding → Ask a Question
Full Format Portfolio — What We Can Build